Peter Farmer

Sales Director - North America, Mobile Financial Services

Peter Farmer is a seasoned professional in the telecommunications and marketing sectors, currently serving as Sales Director for North America at Ericsson Mobile Financial Services since May 2022. With extensive experience, Peter has held significant roles including Managing Director at inCode Consulting, Business Planning Consultant at DISH Network, and multiple senior director positions at Rogers Communications, where responsibilities spanned strategic marketing, device portfolio management, and cross-functional leadership. Earlier career positions include Vice President at Kobo Inc. and Sony Mobile Communications, where Peter led marketing initiatives and brand development efforts. Peter's background encompasses a Bachelor of Business Administration in Marketing from Bishop's University, combining strategic insight with a proven track record of driving customer engagement and revenue growth across various industries.

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