Andre Bachmann has extensive experience in the sports and retail industry, beginning the career at Sport Neugebauer GmbH where initial training took place from 1986 to 1989, followed by a role in purchasing and sales. From 1990 to 2001, Andre Bachmann served as a Vertriebsspezialist at AM99-Sport GmbH, focusing on the sales of various sports brands. A brief tenure at Adidas Salomon AG as a Vertriebsmitarbeiter occurred in 2001, after which roles at New Wave GmbH included Außendienst Vertriebsmitarbeiter, Verkaufsleiter, and Prokurist from June 2002 to March 2005. Between 2018 and April 2023, Andre Bachmann acted as Geschäftsführer of New Wave GmbH. Recent leadership roles include CEO at SIGMA-ELEKTRO GmbH in June to August 2023, and currently serving as CEO of ERIMA since August 2023, with strategic oversight of distribution channels and brand management.
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