Ermes
Anas BAHRA is a data analyst currently employed at Ermes since January 2022, having previously worked as a data scientist at Groupe PSA from March 2020 to December 2020. Anas BAHRA holds a Master's degree in mathematical engineering and data science from Université de Haute-Alsace Mulhouse-Colmar, obtained between 2018 and February 2021. Additionally, Anas BAHRA earned a Master's degree in applied mathematics from Ecole normale supérieure Casablanca from 2016 to 2018 and a Licence in mathematics and statistics from Faculté des sciences Casablanca (FSAC) from 2011 to 2016.
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Ermes
ERMES is an integrated data media platform. Its aim is to use data and AI to make communication simple, accurate and profitable for all companies, large and small. The ERMES platform includes: - More than 55 million French consumer profiles, with over 380 profile, behavior and purchase intention criteria, - A self-service CRM enrichment module to get to know your own prospects and customers better, - A campaign launch module enabling you to create and activate media plans that maximize performance according to your budgets, - A creation module enabling you to quickly and easily create advertising formats for all media, - A performance analysis module enabling you to understand your performance at a glance and optimize it accordingly. ERMES boasts over 70 connectors, including : Google Analytics, Google Ads, Google DV 360, Facebook, Instagram, Snapchat, Tiktok, email, SMS, Connected TV, TheTradeDesk, ClearChannel, Spotify.... These connectors make it possible both to create targeted campaigns on these media, and to measure their aggregate performance. The ERMES platform is available in three main configurations: - A Multi-local version, making it easy to manage local communication store by store, according to their catchment areas, - A Consulting version, enabling all agencies to offer their customers high-performance media services. - An Advertiser version enabling brands to independently manage their communication budgets and performance. With several hundred active customers and millions of euros worth of campaigns under management, ERMES is the Made in France Adtech solution for easy, precise and profitable communication across all media.