Ermes
Yoann Bonnet currently serves as the Chief Development & Partnerships Officer at Ermes since September 2023, focusing on the development of new data offerings and strategic partnerships across BtoB and BtoC sectors. Prior to this role, Yoann Bonnet held the position of Responsable Partenariats Data at Groupe IDAIA from October 2017 to September 2023, where responsibilities included managing and developing data partnerships. Yoann Bonnet also served as Email Director and Email Manager at Tradedoubler from January 2011 to October 2017, overseeing email marketing strategies and account management for various major clients. Earlier experience includes roles at WinSoft International in web marketing and SOCAMEL Technologies in operational marketing.
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Ermes
ERMES is an integrated data media platform. Its aim is to use data and AI to make communication simple, accurate and profitable for all companies, large and small. The ERMES platform includes: - More than 55 million French consumer profiles, with over 380 profile, behavior and purchase intention criteria, - A self-service CRM enrichment module to get to know your own prospects and customers better, - A campaign launch module enabling you to create and activate media plans that maximize performance according to your budgets, - A creation module enabling you to quickly and easily create advertising formats for all media, - A performance analysis module enabling you to understand your performance at a glance and optimize it accordingly. ERMES boasts over 70 connectors, including : Google Analytics, Google Ads, Google DV 360, Facebook, Instagram, Snapchat, Tiktok, email, SMS, Connected TV, TheTradeDesk, ClearChannel, Spotify.... These connectors make it possible both to create targeted campaigns on these media, and to measure their aggregate performance. The ERMES platform is available in three main configurations: - A Multi-local version, making it easy to manage local communication store by store, according to their catchment areas, - A Consulting version, enabling all agencies to offer their customers high-performance media services. - An Advertiser version enabling brands to independently manage their communication budgets and performance. With several hundred active customers and millions of euros worth of campaigns under management, ERMES is the Made in France Adtech solution for easy, precise and profitable communication across all media.