Ernesta
Alan Smith is the current Chief Marketing Officer and Founder of Ernesta. Alan has also previously served as Senior Vice President, Demand Gen, Analytics, Consumer Insights & Membership, as well as Senior Vice President, Global Media, Lifecycle & Marketing Analytics for Peloton Interactive. In addition, Alan has also held the title of Vice President Global Media, Lifecycle & Marketing Analytics for Peloton Interactive and Vice President, Acquisition Marketing & Global Media. Prior to their work with Peloton Interactive, Alan served as the Head of Media & Demand Generation for Verizon Wireless (Consumer & Business). In this role, they were responsible for leading media and demand generation for Verizon Wireless across consumer general market and multicultural platforms. Alan has also established guidelines for minimum breakthrough thresholds, frequency and brand safety for campaigns.
Alan Smith has a MA in Business from The University of Edinburgh and has completed Executive Education in Strategy Execution from Harvard Business School.
Ernesta
Ernesta is on a mission to bring gorgeous, design-focused custom rugs to homes and places of gathering through an enjoyable, frictionless, and affordable experience. At the same price as a store-bought standard-sized rug, a custom-cut rug from Ernesta will not only be a better fit, but also a better buying experience. We believe that high-quality custom design shouldn't be out of reach for consumers and we aim to address this need in the multi-billion dollar global rug industry.