Megan Bafford

Megan Bafford is a seasoned marketing professional with extensive experience in market development, demand generation, and marketing strategy across various sectors, including Transport, Construction, and Technology. Currently serving as the Market Development Director at EROAD since April 2022, Bafford leads market planning and strategy while overseeing outsourced marketing functions and collaborating with cross-functional teams to enhance AI capabilities for sales support. Concurrently, Bafford has been an Adjunct Faculty member at San Diego Community College District since 2014, facilitating student-centered learning in business and marketing courses. Previous roles include ABM Marketing Manager and Market Development Manager at Lytx, Inc., and significant marketing leadership positions at The NPD Group, Petco, and Sony Electronics. Bafford holds an MBA in Marketing and Communications from the University of Denver and a Bachelor of Arts in Speech Communication from York College of Pennsylvania.