Susan Dawson

Susan Dawson is an experienced marketing professional with a significant background in brand strategy and marketing communications across various sectors, including SaaS, retail, and medical devices. Currently serving as the Marketing Communications and Operations Leader at EROAD, Susan has successfully defined brand positioning, collaborated with sales teams, and overseen marketing strategies targeting the North American market. As the Founder of Dawson Marketing, Susan provides consulting services to startups and enterprises, leveraging extensive experience from previous roles, including Director of Digital Marketing at California Coast Credit Union and Sr. Director of Marketing at Enovis. Notably, during Susan's tenure at PETCO, leadership spanned media, brand, and creative strategies for a $5B enterprise, managing multimillion-dollar budgets and large teams. Educational qualifications include a degree from the University of Arizona, completed from 1989 to 1995.