Xavier Olba is a seasoned professional with over 20 years of experience in the health sector, specializing in commercial strategy, business development, and digital innovation. Currently, they serve as the Director of Digital Transformation at Petri, where they lead projects that drive change management and data-driven decision-making in healthcare. Additionally, Xavier teaches courses on digital strategy and innovation in various esteemed institutions, including the Universitat Autònoma de Barcelona and CESIF. Their commitment to advancing digital transformation in healthcare extends to mentoring and coordinating initiatives within professional communities dedicated to health innovation. Previously, Xavier held key roles in major pharmaceutical companies, executing successful marketing strategies and product launches.
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