Helen Armstrong

Helen Armstrong possesses extensive experience in consumer insights and management, holding key leadership positions at several prominent market research firms. At Escalent, Helen serves as Head of Consumer Europe, following a role as Head of Consumer at Morpace Europe. Previously, Helen acted as Group Director of the Consumer Division at TNS UK and Global Client Service Director at Research International. Additionally, Helen has held the position of Director and General Manager at GfK Roper Consulting, showcasing a strong track record in driving consumer-focused strategies and client services across various organizations.