Our goal is to bring people together.

It is very simple -  Industry events are important however they are not conducive to building new relationships.   Thought leadership style events we all go to have very rigid agendas and most of the networking is relegated to 5 minutes in between panels,  buffet style lunches or happy hour bar settings.   These are great to high five people we already know but no new relationships are being created in our opinion.  Sponsors  sit at tables in the lobby or at  overpriced booths and regurgitate their value prop over and over and over to people rushing to the next panel session.  If you have been in business for over a year, chances are you have attended this style of event.   The challenge is how do you show a return on your dollar and time invested- stacks of business cards?  LinkedIN connections?  Impressive expense report with the names of attendees written on the top?

ETCA events are designed to bring people together to give them space and time to listen and develop mutually beneficial business relationships/friendships.  You have the freedom to curate and customize your involvement or build ecosystems of colleagues simply by showing up.  The return on  your time invested is you now have a colleague you can turn to for advice, invite to a meeting or send them business-  because now you know exactly what they do and what they are about.

ETCA is creating events people would attend even if it wasn’t for work.

Industry Thought Leadership events are valuable to further self-education and become enlightened.  We love to go these.  The Data Center and IT industries rely on solid partnerships and these partnerships are created from relationships that take time to build.  ETCA events expedite that process by curating an environment that is conducive to forming mutually beneficial business connections.

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