Evette McEwan is the founder and chief creative at Makeup Cartel, the company behind PONi Cosmetics, esmi Skin Minerals, Lip Heroes, and Sun Skills. They are the founder of esmi Skin Minerals and oversee its development as part of Makeup Cartel's portfolio. Previously, they served as Senior Skin Technician at Envisage Clinic from 2010 to 2014 and as a Dermal Esthetician at Alive Clinics Southport from 2009 to 2010. They earned a Diploma of Beauty Therapy from Beauty Skills Academy (2006–2007) and completed studies at Hoërskool Tygerberg (2001–2004).
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