Federica Andreoni

Federica Andreoni is a Brand Manager at Apple, involved in managing the iPhone brand to enhance market presence and profitability. Prior to this role, Federica served as a Senior Brand Manager at Esprinet, overseeing the Candy brand and its product lines. Federica also held positions as a Senior Trade Marketing Manager and Marketing Manager at The Swatch Group Assembly SA and Hamilton, respectively, where they directed marketing strategies and trade initiatives to boost brand visibility. They hold a degree in Marketing from Università Commerciale 'Luigi Bocconi,' where they studied from 2004 to 2010.