Bobby Hoffman

Bobby Hoffman is a results-driven marketing professional with extensive experience in digital media strategy and campaign management. Currently serving as Marketing Strategy Manager at Esri since March 2020, Bobby has successfully translated business priorities into effective go-to-market plans, managing channel orchestration and achieving significant increases in site visits, leads, and overall campaign efficiency. With previous roles including Consulting and Interim Lead for Digital Advertising and a Negotiator for Digital Partnerships at Initiative, Bobby has demonstrated expertise in B2B advertising strategies, significantly enhancing sales-qualified leads while reducing costs. Bobby's early career at Caesars Entertainment involved spearheading media strategies that led to notable revenue and booking increases. Academic credentials include an MBA in Finance from the University of Redlands and a Bachelor's degree in Psychology with a Management Minor from the University of Nevada-Las Vegas.