Cassidy B.

Cassidy B. serves as the Director of Digital Experience and Head of Digital Strategy at Esri since May 2011, overseeing Conversion Rate Optimization, SEO, and various online channels. This role involves collaboration with cross-functional teams to manage digital marketing strategies, content, design, development, and analytics. Previously, Cassidy held positions such as Senior Interactive Technologist, User Experience Designer at Made Legend, and Project Manager/Creative Director at Canaffco. With a rich background in digital consulting and design, Cassidy has founded companies like Made Legend and Pixelvert, and contributed to non-profit initiatives such as Women for the World. Educational qualifications include an MBA in Marketing and a Bachelor's degree in Business and Project Management from the University of Redlands, and a degree in Marketing and Graphic Design from Goshen College.