Lara W. is a seasoned content specialist currently serving as a Senior Content Specialist at Esri since July 2020. With extensive freelance experience as a content strategist, editor, and writer since April 2015, Lara has demonstrated strong editorial skills in various roles, including Senior Editor at Tighe, where responsibilities included managing freelance subject matter experts and facilitating client communications. Earlier experience includes a Technical Support Specialist role at Venmo, applying UX writing to enhance customer education for a financial services app, and serving as an Associate Editor at National Geographic Learning, where collaboration with design and marketing teams led to the creation of award-winning K–12 educational materials. Lara holds a Bachelor of Arts degree with a Geography concentration in Urban Planning from the University of Wisconsin-Madison.
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