Michael Miranda

Michael Miranda is an accomplished marketing professional with extensive experience in go-to-market strategy and demand generation. Currently serving as the Head of GTM Strategy and Governance at Esri since 2017, Michael has successfully aligned sales and marketing priorities and developed frameworks for brand positioning and activation. Previously, as Head of Performance Marketing and Director of Demand Generation at Esri, Michael significantly enhanced sales pipeline and market engagement through optimized marketing strategies. Michael's professional journey includes leadership roles at BenefitMall and ACTIVE Network, where digital transformation and demand generation initiatives were key focuses. Michael holds an MBA in Marketing and a degree in Business Leadership, both from The University of Dallas.