Ryan Gordon

Senior Conversion Rate Optimization Strategist

Ryan Gordon is an experienced digital marketing professional, currently serving as a Senior Conversion Rate Optimization Strategist at Esri since October 2018, where responsibilities include managing CRO strategy, A/B testing, and personalization. Prior roles include consulting for various companies, focusing on strategic planning and online marketing initiatives that enhance customer acquisition and engagement. Notably, Ryan held positions at Barratt Developments plc, where duties involved content management and driving brand engagement, and at Everest Home Improvements, overseeing digital marketing strategies for both B2C and B2B websites. Ryan's early career includes roles in brand management and marketing at companies such as Signet and Total. Ryan holds a Master of Science in Marketing from Loughborough University and a Bachelor of Science in Psychology from the same institution.

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