Chiara Mismetti has extensive experience in customer engagement and marketing, currently serving at Esselunga since June 2008. Responsibilities include developing action plans based on commercial objectives and KPIs for eb profumerie, creating annual promotional strategies, and utilizing CRM for personalized customer communications. Previous roles encompass Marketing Manager and Assistant Buyer at eb profumerie, where Chiara conducted market analysis, managed newsletters and campaigns, and collaborated closely with various departments for targeted promotions. Prior to Esselunga, Chiara worked at Sara Lee in multiple analytical and category management positions, focusing on sales data analysis and market share assessments. Chiara holds a degree in Business Administration from Università Bocconi.
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