James Cooper is a seasoned SEO/SEM strategist with extensive experience in digital marketing, currently serving as a Senior SEO/SEM Strategist at Essendant since January 2021. In this role, James manages B2B SEO/SEM strategies, including PPC campaigns and linkbuilding outreach, while collaborating with cross-functional teams to optimize digital search efforts. James also consults as an SEO/SEM Specialist with Embassy Desk SEO since February 2001, delivering comprehensive services to a diverse range of clients. Notably, expertise in commercial music composition and arranging is demonstrated through ongoing projects with Infomercial USA. Previous positions include Senior Search Engine Optimization Specialist at Keypath Education and various consulting roles, contributing to a strong foundation in SEO strategies and digital marketing. Academic credentials consist of a BA in Music Composition from Wheaton College and Graduate Studies in Technology and New Media from California Institute of the Arts.
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