Joan Roca

Joan Roca has a diverse work experience, starting with their role as the CEO and Founder of Essentialist.com in 2015. At Essentialist, they created a private members' service for passionate travelers, providing custom trip planning and immersive, personalized travel experiences.

Prior to Essentialist, Joan worked as the Managing Director Spain for YallaYalla from 2013 to 2015. In this role, they were responsible for the management of the company's operations in Spain.

From 2012 to 2013, Joan served as the Managing Director International at Treatwell, a company focused on providing online spa and salon bookings.

Before Treatwell, they worked as the Managing Director Spain at lastminute.com from 2010 to 2011. This role involved managing the Spanish operations of the online hotel, travel, and leisure specialist.

Joan also served as the General Manager Spain at LateRooms.com from 2007 to 2010. LateRooms.com is the UK's leading online accommodation site.

Prior to their roles in the travel industry, Joan served as the B2C E-commerce Manager at Hotelbeds Group from 2003 to 2007. Hotelbeds Group is a bedbank and B2B provider to the global travel industry.

Joan started their career at AOL Spain in 2002, where they worked as the Entertainment & Travel Area Coordinator, managing content and business development for various channels.

Joan also worked as the Site Manager Spain at Travelprice.com from 2000 to 2002, where they were responsible for the content, development, and design of the Spanish website.

Overall, Joan Roca has extensive experience in the travel industry, with a focus on management and business development.

Joan Roca pursued their Bachelor of Fine Arts degree in Web Page, Digital/Multimedia, and Information Resources Design from 1995 to 2000 at the Universitat Politècnica de València (UPV).