Aida Baena is an experienced digital marketing specialist currently serving as a Digital Marketing Specialist at Essity since September 2019, managing brands such as Colhogar, TENA, and Demak'Up with a focus on eCRM programs, SEO/SEM strategies, and social campaigns related to women's empowerment and family wellbeing. Prior experience includes a Sales & Marketing Assistant role at Essity, supporting commercial operations in Iberia, and a Marketing & Communication Specialist position at Oro Vivo Group, where Aida defined and implemented marketing campaigns. Aida also has accounting experience and administrative skills from previous roles at Oro Vivo Group and La Caixa. Educational qualifications include a Licentiate degree in Economics and a Bachelor's degree in Business Sciences from Universitat de Barcelona, as well as ongoing studies in Digital Marketing through ThePowerMBA.
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