Barbara Ruocco

Barbara Ruocco is a seasoned marketing professional with extensive experience in project management and brand development across various sectors. Notable career roles include Marketing § Communication § Project Management at a consulting firm, Marketing Packaging & Project Specialist at S.C. Johnson Italy, and European Product & Project Specialist at S.C. Johnson Europe Sarl, where coordination of marketing projects for leading brands such as Raid and Autan was paramount. Currently serving as Brand Manager at Essity, Barbara manages the Nuvenia and Demak’Up brands in the Italian market. Barbara holds a degree in Communication and Media Studies from Università Cattolica del Sacro Cuore, achieved with honors, and furthered studies in Foreign Languages at Katholische Universität Eichstätt-Ingolstadt.