Charishma Kothari is a seasoned marketing professional with extensive experience in leading cross-functional teams and driving integrated marketing strategies. Currently serving as the Regional Brand Director at Essity since May 2023, Kothari previously held the position of Global Senior Vice President Marketing at TerrAscend, where a successful restructuring of the marketing organization resulted in significant sales growth. Kothari's prior roles at Essity include Global Marketing Director for SaaS Hygiene & Circularity Services and for Hand Towels, where exceptional leadership and strategic planning led to substantial financial successes and market expansion. Additional experience includes a Director role at Sun Textile Corporation and various leadership positions during a tenure at Sanofi, contributing to the creation of top global consumer healthcare categories. Kothari holds an MBA in Marketing and Global Business from Rutgers University and a Bachelor of Business Administration in International Business Marketing and Finance from the University of Miami.