Daniela Badalan

Daniela Badalan is a Global Digital Manager specializing in Strategy & Content at Essity, where they are currently employed. With nine years of experience in digital marketing across Europe and APAC, they have previously held leadership positions at Huawei and Ogilvy, focusing on performance marketing, social media, and content strategy. Daniela holds a Master of Arts from Middlesex University and bachelor's degrees from the University of Bucharest and Karl-Franzens-Universität Graz. They have a strong passion for digital technology and behavioral economics, constantly seeking new challenges to enhance their marketing skills.