Diego Loaiza is a seasoned leader in sales, marketing, and innovation, currently serving as Director General at Essity and Director General at Grupo Familia. With a robust career spanning over two decades, Diego's previous roles include National Sales Director at Alpina and General Manager at Grupo Orbis, along with key positions at Nestlé and 3M. They hold professional and specialized degrees from Universidad ICESI and Universidad EAFIT, respectively.
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