Falk Christina

Falk Christina is the Global Brand Director at Essity, overseeing the Tork brand, which is valued in billions of Euros. With extensive global experience, Falk leads innovation development and launch within Arena Washroom while managing four global innovation teams. Previously, Falk held roles such as global business project manager, global marketing director, and controller at various SCA Hygiene Products divisions from 1992 to 2017. Falk possesses a strong passion for insight-led innovation, brand, and strategy development, supported by a diverse educational background in marketing and international business.