Francesco Grassi

Francesco Grassi is an experienced professional in the fields of category management and global innovation, currently serving as Category Manager at Essity since May 2019. Prior to this role, Francesco worked at Ferrero in various capacities, including Global Innovation Manager and Global Trade Activation Manager, where responsibilities included developing breakthrough innovations and managing seasonal product portfolios. Francesco's earlier experience encompasses a position as Marketing Analyst at Ferrero, focusing on market analysis for the praline category, and as Regional Key Account at Henkel, managing significant customer relationships and promotional plans. Francesco began the career as a Consumer Marketing Intern at SC Johnson Wax. Francesco holds a Master's degree in Management and a Bachelor's degree in Business Administration from Università Commerciale 'Luigi Bocconi'.