Gary Rivers

Gary Rivers is currently the Global Insights Manager at Essity, where they focus on behavioral interventions and marketing strategies. They previously served as the Global Marketing Manager at SKF Group from 2018 to 2021. Gary's diverse background includes creative roles at The Big Kick and Fallon, as well as founding CLM Ltd, which provided marketing solutions to local businesses. They also held positions at Instinct Laboratory Ltd. as Senior Account Director and at numerous media companies, enhancing their expertise in brand development and advertising. Gary holds a BA Hons in Advertising and Brand Management from Staffordshire University and completed a Mini MBA in Marketing from Marketing Week.