Guadalupe Cerna

Guadalupe Cerna is a seasoned marketing professional currently serving as a Regional Marketing Coordinator at Essity since March 2020, where responsibilities include planning and coordinating tactical marketing programs for the TENA® brand across the Central American Region, along with budget management. As a Business Development Advisor since January 2019, Guadalupe supports professionals in Costa Rica and El Salvador with their start-ups, focusing on enhancing marketing, financial, and human resources strategies for small and medium-sized enterprises. Prior experience includes roles at Unilever from January 2015 to September 2018, where Guadalupe held positions such as Trade Marketing Senior Specialist for Foods and Regional Category Management, overseeing significant brands and leading category management initiatives. Educational background includes a B.A. in Business Administration with a minor in Marketing from Ave Maria University and an ongoing GMBA at ADEN University.