James Lowry is a customer marketing director at Essity's professional hygiene division, where they activate the Tork brand across the Nordic and Baltic countries. With past experience as a Global Brand Director and Brand Innovation Director, they successfully launched innovative products like the Tork PeakServe Continuous Hand Towel System and the Tork ExelCLEAN. James began their career at BOC UK & Ireland and holds a degree from the University of Nottingham. They are passionate about promoting sustainability and improving hygiene standards for customers.
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