Jineth Rendón

Jineth Rendón is an Innovation Director for Consumer Goods in the Americas and Latam, currently working at Essity. Passionate about innovation, product and packaging design, and sustainability, they focus on placing the consumer at the core of decision-making. Jineth has previously held leadership roles at Grupo Familia and LAMIEMPAQUES SAS, and they have a strong educational background including an MBA from Universidad Pontificia Bolivariana and specialized training in marketing and innovation from renowned institutions such as MIT and the University of San Francisco.