Lea Petersen is a skilled marketing professional with a diverse background in brand management and activation across various industries. Currently serving as Marketing Activation Manager for Strategic Key Account Management at Essity since January 2023, Lea is responsible for the brand relaunch of JOBST and the execution of comprehensive marketing campaigns across multiple channels. Previously, Lea held the position of Marketing Manager at FLEET Events GmbH, leading the rebranding of the Babywelt trade fair to the omnichannel brand Babini. Experience also includes roles as Junior Marketing Manager at xircus, where project management for the first digital BABYWELT fair was a key focus, as well as positions in project management and digital marketing at brand on fire Werbeagentur, LASCANA, and Warner Music Group. Lea holds a Bachelor of Arts in Wirtschaftspsychologie from Hochschule Fresenius, awarded in 2016.
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