Mia Helenius

Mia Helenius is a seasoned marketing professional with extensive experience in category and shopper marketing management, currently serving as Category and Shopper Marketing Manager for Consumer Tissue at Essity since October 2024. Prior to this role, Mia spent 14 years at SCA Hygiene Products, where contributions included steering the baby care category for Libero in Finland and successfully launching the Libero Touch sub-brand. Additional experience includes marketing roles at Mattel, Inc., Warner Home Video, Silja Line Oyj, DNA Oy, and Telia Mobile, demonstrating a strong track record in developing and executing marketing strategies across diverse sectors.