Petter Rodestedt

Petter Rodestedt possesses extensive experience in product management and marketing within the FMCG sector. Currently serving as Shopper and Category Insight Manager at Essity since March 2020, Petter previously held roles at Paulig Group, where responsibilities included brand and European product group management, overseeing a portfolio worth 25 MEUR in 10 European markets. At Santa Maria AB, Petter advanced from European Product Manager for Asian Food to Product Data Specialist, leading new product development projects and managing quality assurance for over 400 SKUs. Earlier career highlights include roles as Marketing Manager at HHGS HandelsMarketing AB and Direct Salesman at Unilever. Petter holds a Master of Science in Marketing and Consumption from the School of Business, Economics and Law at the University of Gothenburg, along with a Bachelor's degree in Business Administration from the same institution.