Sofia Martell is a seasoned professional in digital marketing and campaign management, with over 17 years of experience. Currently serving as the Global Digital Campaign Manager at Essity since October 2021, Sofia leads a team in media planning, digital strategy, marketing automation, and global campaign execution while optimizing customer journeys and performance metrics. Prior experience at Mölnlycke spanned multiple roles, including managing online channels, developing digital strategies, and overseeing marketing communications, where Sofia directed a team focused on digital communication and customer experience. Sofia's earlier role as a Tour Leader at Apollo Travel Group honed leadership and cultural skills. Educational achievements include certifications in EQ Leadership and Digital Marketing Communication, reflecting Sofia's commitment to professional development in the marketing field.
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