Veera Rikkonen

Veera Rikkonen is currently the Commercial Director for Finland and the Baltics at Essity, where they leverage over a decade of experience in FMCG sales, marketing, brand management, and strategic leadership. They hold a Master of Science in Economics and have recently completed a study module in Corporate Responsibility and Sustainability at the University of Jyväskylä. Their previous roles include Corporate Country Sales Manager at The Estée Lauder Companies and Brand Manager at Sirowa Finland, where they successfully led brand strategies and optimized market performance. Veera possesses strong competencies in project management, data-driven decision-making, and sustainability, reflecting their commitment to driving business growth while fostering collaboration and environmental responsibility.