Vera Schwarz

Vera Schwarz is a seasoned marketing professional with extensive experience in digital and customer marketing across various sectors. Currently serving as the Customer Marketing Digital Manager at Essity since June 2023, Vera leads the digital Customer Marketing Team in the DACH region, focusing on E-commerce and Omni-Channel transformation while managing marketing budgets and strategic customer targeting. Prior to this role, Vera held key positions at Campari Group, including E-Commerce Manager and Customer & Channel Marketing Manager, where strategic management of E-commerce initiatives and brand-specific marketing activities were primary responsibilities. Vera's earlier experience includes brand management roles at Unilever, emphasizing profit & loss accountability, brand strategy, and innovation planning. An academic background in Business Psychology (M.A.) from Hochschule für angewandtes Management and Management of Social Innovation (B.A.) from Munich University of Applied Sciences complements Vera's practical expertise.