Roberta Campos

Roberta Campos is a CRM specialist focused on performance, personalization, and artificial intelligence. With extensive experience in the field, they served as a Senior CRM Analyst at ESTADÃO since 2023 and previously held roles at Tmov, Dryve, and KaBuM!, where they specialized in growth strategies. Roberta began their career as a Civil Engineering intern at MRV Engenharia and supported marketing efforts in various roles, including Assistant Marketing CRM at Beblue. They hold a Bachelor’s degree in Civil Engineering from Universidade Paulista and have completed a specialization in Digital Marketing Strategic Planning at ESPM.