Welcome to ESTEL, where tradition meets innovation in the world of textile excellence. Established in 1982, our company was founded to consolidate all of our brands under one entity, providing seamless operations for foreign and domestic market sales. 

As a distinguished foreign trade company, we specialize in the production and distribution of premium Turkish Hand Loom Pestemal Towels, Beach Towels, Round Towels, Pestemal Bathrobes, Baby Blankets, Blanket & Throws, as well as an array of home textile, bath, and spa products, including handmade natural soap.

Our commitment to sharing the rich heritage of Turkish craftsmanship extends to both domestic and international markets. As a direct producer based in Turkey, we cater to retail and online sellers (including platforms like Amazon, Etsy, and eBay), dealers, hotels, hamams, special events, and tourism companies. Our success is evident in the numerous agencies and distributorships we have established abroad, making ESTEL a trusted name in the industry.

Quality is the cornerstone of our offerings. Our products consistently meet and exceed European Standards of Quality, ensuring that each piece reflects the mastery and attention to detail we are known for. Committed to wholesale distribution, we boast an annual capacity of 1,000,000 pieces on Towels and 200,000 pieces on Throws, utilizing a semi-automatic production process complemented by skilled handcrafting.

Unlike many, we refrain from using synthetic yarns, recognizing the impact on the product's longevity and softness after the first wash. Instead, we exclusively manufacture using either 100% Premium Turkish Cotton or Bamboo yarn, ensuring a luxurious feel and durability that lasts. 

Discover the perfect blend of tradition and future-forward thinking with ESTEL. Elevate your textile experience with our premium Pestemal Towels and Throws, where every thread tells a story of craftsmanship and quality.

Estel

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