Alexandre Bartra

Alexandre Bartra is an accomplished international business leader with extensive experience in retail and development across various sectors. Currently serving as the General Manager for Etam in Mexico since February 2019, Alexandre manages local operations, including joint ventures, supply chain, and retail expansion. Previously, as the International Development Manager at Etam, key achievements included significant franchise network expansions in Asia and Latin America, and the launch of ETAM in the United States. Earlier roles at DSQUARED2, Shanghai Tang, Pernod Ricard, L'Oréal, Screenvision Europe, and PSA Peugeot Citroën enhanced Alexandre's expertise in business development, key account management, and strategic marketing. Alexandre holds a Master’s degree in Marketing Management & International Business from ESCE International Business School and has completed exchange programs at University of Macau and Copenhagen Business School.