Lorena Mendoza is a product leader and consumer behavior specialist with extensive experience in market research, analytics, and loyalty strategy design. Lorena has held various roles, including Senior Product Owner at Telefónica and currently leads Digital Transformation products at ETB. With a strong background in Agile methodologies and user-centric approaches, they have developed and implemented strategies to enhance digital channels and foster omnichannel experiences. Lorena holds a degree in Financial and Systems Administration from Fundación Universitaria Agraria de Colombia and a specialization in Consumer Behavior and Market Research from Universidad EAN.
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