Iris Guan is a dynamic communications professional with over 15 years of experience in agency environments, specializing in strategic communication and media management across various sectors including FMCG and luxury. They held roles at renowned companies such as EssenceMediacom and Publicis Media, focusing on media investment planning and branding campaigns. Currently, Iris is the Regional General Manager for EternityX in MENA, where they lead business operations and provide marketing solutions for brands targeting Chinese consumers. Additionally, Iris is enhancing leadership skills through an Executive Program and Female Leadership Workshop at Stanford University. They hold a Master of Arts in Mass Communication from The Chinese University of Hong Kong and a Bachelor of Arts in Journalism from Beijing Normal University.
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