Rainer Lau is a seasoned professional in adtech, currently serving as Business Director at EternityX. With a background as a co-founder of BudsAlike and previous roles in business development at WeMine and RollAngle, Rainer has extensive experience in helping brands connect with Chinese audiences through digital marketing strategies tailored to local conditions. Education includes ongoing studies at The Chinese University of Hong Kong in Linguistics, as well as aviation and German studies at other institutions. Rainer's approach emphasizes glocalization and strategic compliance in digital marketing, particularly within the evolving landscape of chat applications.
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