Simon Zhong

Simon Zhong is the Head of Marketing and Customer Science at Ekimetrics, where they establish the company's presence in the Chinese market and lead initiatives in modeling, customer analytics, AI, and ESG practices. Previously, Simon held various roles, including Vice President of Marketing Effectiveness at Dentsu, where they led the Marketing Effectiveness team and developed innovative tools. With a master's degree in MBA from Fudan University, Simon has amassed extensive experience in advertising strategy, research, and analytics across multiple organizations, including Youku.com and Dentsu Aegis Network.