Michael Morelli

CEO at etf.com

Michael Morelli has a diverse work experience spanning over two decades. Michael is currently the CEO of etf.com since January 2022. Prior to this, they worked at Seeking Alpha from September 2019 to December 2021, where they served as the GM/SVP of Media Sales & US Operations.

In 2015, Michael founded Mpowers Media Digital Consulting, a successful digital consulting and investment company. Michael retained multiple long-term consulting engagements with companies such as The Real Deal, Hollywood Media, and Movietickets.com, generating over $25M in revenue. Michael held this role until September 2019.

Before starting their own company, Michael gained valuable experience as Head of Digital Strategy at The Real Deal from August 2018 to August 2019. In this position, they oversaw various aspects of the digital business, including operations, sales, product, email marketing, technology, audience development, and social media. Michael successfully monetized all digital assets and implemented a programmatic strategy to increase key metrics.

Prior to that, Michael served as the Chief Revenue Officer for Movietickets.com and Hollywood.com, LLC from January 2016 to December 2017. Michael restructured and rebuilt the national digital sales organization, executed new internal processes, and deployed a new go-to-market strategy for both digital properties.

From 2010 to 2015, Michael worked at Viacom as the VP of Digital Sales & Operations for BET Digital Media Group. Michael restructured and rebuilt the digital sales group, developed advertising sales strategies, and maximized revenue growth and profitability for the digital portfolio.

Before joining Viacom, Michael held positions at NBC Universal as Director of FP&A from May 2008 to July 2010 and at Hearst as a Financial Analyst from August 2002 to November 2004.

Early in their career, Michael worked as a Director of Ad Sales Finance and later as a Manager of Ad Sales Finance at Viacom from November 2004 to May 2008.

Michael began their career in 2001 as a Corporate Finance Associate at inDemand and later worked as a Financial Analyst at Hearst from August 2002 to November 2004.

Michael Morelli began their education at Lafayette College, where they pursued a Bachelor of Science degree in Economics/Finance from 1997 to 2001. After completing their undergraduate studies, Morelli went on to attend Fordham Gabelli School of Business from 2004 to 2007, where they earned a Master's in Business Administration (MBA) with a specialization in Finance.

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Timeline

  • CEO

    January, 2022 - present