Lucas Ayala

Lucas Ayala is a skilled Brand & Product Designer currently working at etherfuse, where branding assets and a user-friendly website were created and maintained. Prior experience includes serving as Brand & Design Lead at Reach Platform, improving branding and event design for Web3 hackathons, and significantly enhancing the company website. At Ogilvy, Lucas functioned as a UX/UI Designer, focusing on digital product prototyping and user-friendly design for fintech and blockchain. An extensive career as Art Director at FCB CREA El Salvador featured the creation of impactful brand guidelines and high-quality campaign assets. Previous roles at Publicidad Comercial Lowe & Partners Worldwide, 4am Saatchi & Saatchi, and Creacion Saatchi & Saatchi involved various design responsibilities. Lucas holds degrees in UI design and digital product design from Memorisely and Universidad LCI Veritas, respectively.