Ethnic Andaz is an amalgamation of skill and love for all things pretty. The ultimate definition of homegrown, every piece is crafted in India and we are proud to be able to call it a fully desi brand. With quality being one of our most appreciated details, all our designs are on a bed of brass with high-grade gold/silver polish in which certain pieces are polished with 18K/22K gold to elevate the pieces with nuance. Our artisans put a lot of time and effort to perfect every design and piece, hence what one receives as a result of pure love, care, and hard work.

Vidhi and Nidhi, two business and creative-savvy women started Ethnic Andaz with one maxim, to bring out the most eclectic designs that resonate with diverse personalities and the latest trends. The idea evolved during their post-grad days, which led to the inception of the brand. What was just a digital store back in 2015, became a fully-fledged brand in 2019. Since then, the two have devoted themselves to Ethnic Andaz and helping you ‘Find Your Bling’.

Drawing inspiration from various elements and everyday visuals, all our designs are curated by some of the great artists at our headquarters in Mumbai. Something on paper is then transformed into beautiful pieces in our manufacturing unit based in Jaipur and Kolkata, two of the most creative savvy cities in the country. A beautiful process to witness but an even beautiful piece of jewellery to don.

Ethnic Andaz

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Ethnic Andaz

Org chart

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