Ethnique Media is Canada’s media-first multicultural agency. Since 2001, we’ve been the bridge between national brands and the diverse communities that are reshaping the Canadian marketplace.
Immigration drives nearly 100% of Canada’s labour force growth. New Canadians represent over $500B in purchasing power. Yet most advertising still speaks to a single audience. We change that.
We operate Canada’s largest network of ethnic media outlets: 250+ print, radio, TV, and digital publishers across 12+ languages. We pair this network with data-driven planning, programmatic execution, and deep cultural intelligence to deliver campaigns that perform.
Our work spans government (Alberta Ministry of Health, Quebec MIFI), global brands (KLM, Audi, LEGO), financial services (Western Union, Kemper), and public health (Canadian Cancer Society). We’ve driven a 34% CPA improvement for KLM, a 12% lift in mammogram bookings for the Canadian Cancer Society, and 2,000+ registrations for Quebec’s francisation program.
What we do:
• Strategic Planning — Data-driven audience segmentation and cultural insights
• Media Planning & Buying — Print, radio, TV, digital, programmatic (DV360, Amadeus DSP)
• Creative & Adaptation — In-language transcreation, multilingual HTML5, video production
• Community Intelligence — 19 detailed community profiles across BC, Alberta, Ontario, and Quebec
• White-Label Services — We support agencies with ethnic media execution while they own the strategy
One brief. One invoice. Total reach. → Visit our new website to explore our community profiles, media directory, and case studies.

Ethnique Media Inc.

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