In Short:
We solve problems.

The Long Version:
We step in where desk assumptions, survey scores, and AI predictions hit a wall, putting real human behavior at the center. With our team of designers, field researchers, and strategists, backed by 16 years of field expertise, we answer the question "What's actually happening in the field and inside the organization?" for institutions ranging from banks to industrial and retail giants.

Outside, we uncover customers' hidden needs in their natural environment. Inside, we dig into the root causes of employee satisfaction and productivity, testing internal assumptions directly in the field.

We don't just report. We use Journey Maps to answer "What should we do now?" We map every touchpoint where customers and employees interact with the brand, showing what they experience, where they're satisfied, and where (and why) they hit disappointment. In workshops with your teams, we design workflows from these maps that actually function in operations. Once a service goes live, we return to the field to identify improvement opportunities.

Our goal isn't to drown you in thousand-page reports, but to deliver concrete roadmaps through agile 2-3 week sprints. Sometimes we're not just project-based. We're here to build lasting working reflexes in your teams. We transfer the expertise we've gained in the field, from Design Thinking to data collection to using AI tools, through training sessions. We give your teams not just tools, but confidence and practical skills against uncertainty.

What Now?
If you have unclear questions, stuck processes, or requests about empowering your teams, let's talk.

✉ info@ethnogram.com

ethnogram

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ethnogram

Org chart

Teams

Offices

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