Jay Liddell is the Co-Founder and Co-CEO of True Advance, which emerged from the acquisition of Bleeker in early 2024. With a background in mechanical engineering focused on alternative energy, Jay has held various roles in fixed-income derivatives, investment banking, and as a research affiliate at the MIT Media Lab. In addition to leadership responsibilities, Jay serves as a Board Advisor for Associated Spring and EthosEnergy. With a Bachelor of Applied Science in aerospace engineering from Princeton University, Jay enjoys co-hosting a podcast and engaging in hobbies like cycling and building with LEGO™.
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